Tutorials Part 2

Tutorial sheets for Part 2

Tutorials Part 1

Tutorial sheets for Part 1. One of the images is quite difficult to read.

Part 2

For Part 2 of my Negotiated Studies project I decided to focus on store layout and branding. I created a store/brand/concept and designed the exterior and interior of a pop-up shop that would be situated in the Duomo Square in Milan for 4 days. It’s purpose is to advertise Britain to Milan by showcasing British talent through new + innovative fashion brands, graphic designers + music.

This project has made me realise my future career aspirations. I am more interested in design and creating rather than promotions and marketing. However, I did enjoy the buying aspect to my project.
I need to think what I am working towards and what options are available to me so that I can build my portfolio effectively.

10 Corso Como

10 Corso Como is a ‘unique combination of fashion, art, music + design’.
Corso Como is an example of an Innovative, compelling, creative + modern store layout.
Selling products such as music, high fashion, homeware, accessories, jewellery and with it’s own bookstore + cafe, it is definitely the most inspiring store that I have visited. Maybe too expensive for students however.

Postcard Guide

 

For Part 1 of my Negotiated Studies project I created a set of postcards as an alternative out of the ‘typical tourist trail’ shopping guide for Milan. The concept of the guide is ‘inspirational shops’. I researched shops in Milan that were unique and interesting- and inspired me. I produced a guide that recommends the shops/stalls/events/galleries that I discovered, and drew an illustration of a particular interesting/inspiring product/feature. The idea of the postcards is that readers can contribute to the postcard and send in their inspirational shops + artwork to be featured in the up-coming pack.